Monetizing Telemetric Data with Self-Service Analytics

The California-based telecom company specializing in cloud platforms and services aimed to monetize its telemetric data for over 1200 customer organizations, powering ~7M telecom devices. SenseOps provided a no-code self-service option in its cloud portal for accelerated results. This case study highlights how SenseOps helped the company unlock the full potential of its data to improve operational efficiency and generate revenue through subscription-based analytics and targeted marketing campaigns.

Business Challenge

With the growing volume of data, the company faced challenges in analyzing Qlik analytics from various applications. Each customer organization wanted the ability to visualize unique chart views and develop strategies tailored to their specific business needs. However, the existing portal had pre-determined dashboards that lacked customization options and self-service capabilities, posing key constraints to growth.

• Data was spread across multiple Qlik Sense applications (service, marketing, operations) without a unified view.
• Customer organizations relied on static, pre-defined reports, lacking custom filters and dynamic views, restricting personalized data views and analysis.
• Extracting insights required significant manual and development work, slowing decision-making.

Business Need

The company needed an accelerated solution to embed Qlik charts and unlock self-service for all external users that would:

• Enable end-users to access dynamic, interactive analytics within Qlik Sense.
• Seamlessly integrate with client portals, ensuring scalability and accessibility.
• Facilitate data-driven marketing campaigns based on telemetric usage data for monetization.
• Deliver tailored insights to customers via subscription-based analytics services.
• Implement custom and retrievable bookmarks for frequently used filter combinations.

Solutions

SenseOps provided a dynamic, self-service framework embedded in the cloud portal, offering a unified portal experience with custom navigation, menus, and views across multiple applications.

Users could seamlessly configure and apply custom global filters, as well as search for specific measures and dimensions across applications. Built-in customization options allowed them to tailor both their brand and analytics experience to meet unique requirements.

Features Implemented

Single-page view of support, operational, and marketing insights

Modern web experience for Qlik Sense analytics with:

• Global and custom filters with filter panels across verticals
• Custom menus and page hierarchy configurations
• Bookmarks for commonly used filter conditions
• Custom themes and multi-lingual options within the portal

The solution enabled customers to access real-time insights tailored to their needs, including:

• Cloud usage
• Device inventory
• Firmware versions
• Device availability and performance
• Support calls and call avoidance
• Device events

Impact

The no-code self-service analytics solution streamlined operations and scaled revenue.

• 200% increase in subscribers through marketing campaign recommendations.
• 250% growth in device adoption with better inventory planning.
• Insights-as-a-Service boosted QoQ growth as a key revenue driver.
• 60% reduction in manual effort, streamlining operations.

Enhance your Qlik experience with no-code solutions, app extensions, custom integrations, and automation. Try SenseOps today!

Contact us at hello@senseops.com to learn more, or sign up here to explore our marketplace and start your trial today!